The One Barcelona is the first GL 5 star hotel by H10 Hoteles, located in the mythical Eixample, one block from Paseo de Grácia. The most exclusive space of the hotel chain, of great sophistication and luxury. A hotel of a singularity and quality that required a naming and image that would illustrate these values. This is how The One brand is born, with a modern and contemporary design that conveys the character and exclusivity of a luxury hotel. The communication proposal of the hotel is formed through a strip that comes from the logo and gives a character of its own and makes it easily recognizable. Creating a system easily applicable to different applications of the hotel.