The redesign project for Pascual megabrand consists of acting and updating the brand without losing its great recognition thanks to its more than 50 years in the market – a professional challenge from its beginning. Simplifying the graphic of the symbol, reducing the "H" shape, the use of a single color such as red and eliminating the second color (yellow) has been essential to obtain a more current and modern brand with the same recognition.
And that serves to resolve with guarantees the use of the brand as an institutional megabrand or as a logo to be used in "Retail".