MINUTE MAID

BRANDING | PACKAGING | ART DIRECTION

Coca Cola company commissioned us to redesign and create a new range of Minute Maid juices with the clear goal of creating a different pack in the market, with a leading speech that can communicate beyond the fact that it is a simple fruit juice. With this criteria, we develop a range that connects each type of product with its vitality and spirit, integrating the fruits in different ways. A project that shows us that, based on creativity, we can reinvent a simple message in a story and also give it an added value that still makes it more Premium.