Helios commissioned us to redesign the branding, along with more than 60 products, to find unity and consistency in its brand. To start the project, we designed a new logo with balance and impact, that could be adapted to codes of different products, not just fruit, with the clear vision to cover other markets.The differentiating and institutional layout developed for all products, gave a visual with personality where a recognizable drawing of two parts is created divided by the central logo. The final result was the combination of several product ranges that share the same structure but which, thanks to an art direction according to each type of product, are perfectly distinguishable among them.
