FARMALASTIC NOVUM

STRATEGY | NAMING | BRANDING | PACKAGING

Farmalastic Novum is Cinfa's new range of therapeutic stockings. The aim of the project was to bring closer a very specific and technical product to the fashion’s world. With a speech that took into account the female audience and that transmitted elegance as well as great comfort. Under this strategy we based our design on a style of the textile industry, thus moving away from purely therapeutic communication as used by its pharmaceutical competitors. Using the "X-ray" effect, it allows to see perfectly the product in the interior, as well as creating a visual effect and impact on shelving.