BANCO LGT

BRANDING

This corporate layout project for the LGT bank comes from the collaboration with the agency JWT Madrid, a proposal that finally could not be developed. The main objective was to design a system language, easily applicable and with a graphic entity that would give coherence to all the communication material of the bank. Using graphical resources that evoke the typology of a bank, a private bank owned by the Principality of Liechtenstein with a long history and tradition. With the rhomboidal form of the logo, we create a system with a common denominator.