Ambar Lemon & Apple are the perfect balance between a 0.0% beer and authentic fruit juice. Designed to refresh naturally, without added sugars and alcohol. The main challenge of this project was to design a beer with character, but transmitting the values of an alcohol free, refreshing and natural beer. For the campaign, we opted for a clear concept of “the natural”, taking it to the extreme, where the meaning of natural is transmitted in the way of living and understanding life.
