ROBINGOOD

Unpublished project for the Robingood brand whose value as a brand is accompanied by its work of a social insertion for people with disabilities.From the beginning, our strategy was to share this social value with that of creating a design that reflected a line of ecological and premium products with a marked level of quality.These values result in a design with a marked concept of exclusivity thanks to a staging, where simplicity fulfills the function of taking a more current approach and moving away from the typical codes in the type product.