CAMINOS DEL TORMES

BRANDING | PACKAGING | ART DIRECTION

Branding and packaging for one of ALDI’s brands “Caminos del Tormes”. A project where a FMCG brand is raised to a higher quality category based on the art direction and graphic composition, which creates a strong impact on the shelving to attract the consumer. Due to this, we designed a very marked layout that thanks to the colors creates a great differentiation of the range and enhances the product in each photography thanks to its aesthetic care.