BRANDING MORITZ

IDENTIDAD CORPORATIVA

New corporate identity to the Moritz beer brand. This project had as purpose the redesign of its brand which had never changed until now. The final result consists of a continuous design that redefine its essential symbols, incorporating such as the brand-origin medals, and makes significant changes in the logo, separating the old stamp of the "M" and the name Moritz, improving the visual understanding and the brand structure.