Entire project of packaging, branding and strategy for Aldi supermarket, which does not consist exclusively in the design of each product, but is based on creating a style for Aldi, that makes its product a recognizable brand, where the main concept is to convey transparency, clarity and honesty. A work of design of packaging, creation of naming and elaboration of strategy, that comes into being different ranges. A code that will be used to, in the future, develop the design of the rest of its products.