AMBAR ESPECIAL

STRATEGY | BRANDING | PACKAGING

This project begins with the need of the beer brand “Ambar”, originating in Zaragoza, to expand into the national market. A market that is transformed at great speed, with the need to convey the brand's quality values. With a strategy that explains the character and ability they have as “independent brewers”, and continue to make the beer they like. A renewal that begins with the classic Ambar Especial, and extends to the rest of the family, with the premise of remaining faithful to the traditional brewing methods of genuine brewers.