ALDI SUPERMARKET

BRANDING | PACKAGING | ART DIRECTION

awards

Laus Awards '15

Aldi’s brand, El Cultivator, contains an extensive and diverse range of canned vegetables and pickles. So, we decided to create an unique code for all families that would serve to unify them. This allows the design to be flexible enough to be applied in different categories and formats, from glass containers to cans, with the premise of transparency, showing the product as it is without artifice. With a concept based on the alphabetical classification of products, we achieved a harmony using the initial letter of each product, but in a very graphic and elegant way, to achieve simplicity and a range recognition.

awards

Laus Awards '15